In today’s digital landscape, the way we build and acquire links has undergone a significant transformation. Gone are the days of relying solely on outdated tactics and keyword stuffing. Instead, top brands have adopted a more strategic approach to link building, focusing on creating high-quality, linkable assets that drive real results.
Why Linkable Assets Matter
- Link diversity is crucial
- Relevance matters
- A mix of high-quality links is essential
With the rise of Google’s ranking factors, it’s clear that link building has become an art, not a science. The days of relying on outdated tactics like keyword stuffing and link schemes are behind us. Today, brands need to focus on creating high-quality content that resonates with their target audience and attracts the right kind of links.
The Role of Digital PR in Link Building
Digital PR has become an essential component of any link building strategy. By leveraging digital PR, brands can secure impactful backlinks from authoritative domains that truly drive search rankings. In this webinar, we’ll explore the key elements of great digital PR and provide a step-by-step framework for implementing a successful campaign.
The Keys to Building Your Own Digital PR Campaign
- Define your target audience
- Identify relevant media outlets and influencers
- Craft compelling press releases
- Build relationships with journalists and influencers
- Optimize your content for search engines
With a solid understanding of digital PR, brands can create high-quality content that attracts links from authoritative sources. By following these steps, you can build a robust digital PR campaign that drives real results.
State of Link Building in 2025
“The state of link building in 2025 is one of evolution and transformation. With the rise of Google’s ranking factors, brands need to adapt their strategies to focus on creating high-quality content that resonates with their target audience.
— Michael Johnson, CEO at Resolve
Best Practices for Creating Linkable Assets
With the rise of content marketing, creating linkable assets has become an essential skill for brands. Here are some best practices to keep in mind:
- Keep it concise and scannable
- Make it visually appealing
- Use keywords strategically
- Optimize for SEO
By following these best practices, you can create high-quality linkable assets that drive real results.
A Live Demonstration
During the webinar, we’ll provide a live demonstration of how to create custom digital PR concepts with just a URL. You’ll receive a ChatGPT prompt that will generate a unique digital PR concept, complete with a press release and media outreach plan.
Can’t Make It to the Live Event?
Don’t worry if you can’t make it to the live event. We’ll send you the recording after the webinar, so you can still learn the secrets of linkable assets and digital PR.
About the Speakers
| Speaker | Role |
|---|---|
| Heather Campbell | Host |
| Michael Johnson | CEO at Resolve |
Heather Campbell is the Director of Marketing at Search Engine Journal, and Michael Johnson is the CEO at Resolve.
